▪ More Luxury – with this concept and with the upgraded model, Porsche has taken its own premium class cars to the next level;
▪ The third generation Porsche Cayenne went on sale the same day worldwide;
▪ TBC was the main supporter of the kick-off event.
Porsche Center Tbilisi presented the latest Porsche Cayenne model. Sales began at the same time in all Porsche dealerships worldwide. The presentation of the fully upgraded Porsche Cayenne from the German manufacturer was hosted by the Opera and Ballet Theater in Tbilisi. With Porsche Center Tbilisi of Tegeta Holding being the official representative of Porsche in Georgia, Petre Tsakadze, the director of Tegeta Cars, introduced the specifics of the new model to the attending guests.
“With new capabilities, more comfort and a refined design, Porsche has created a completely new generation of Cayenne,” Tsakadze noted. “Porsche lovers have been eagerly awaiting this new model, and we are thrilled that this outstanding German-brand vehicle is now available in the Porsche Center Tbilisi showroom.
“For more than a decade, we have been exclusively representing Porsche in the region, offering our customers a complete model line of premium cars. This is an indicator of the high level of trust from our partner. We provide customers a full after-sales service in the Porsche service center, which is equipped in compliance with the standards of the German brand.”
Porsche Cayenne, with enhanced drive and more functionality, was presented from the stage of Tbilisi Opera and Ballet Theater. The space of the theater was set up for a stunning visual and audio multimedia show, during which guests received detailed information on the most sought-after model of Porsche Cayenne from presenters of the event – Marketer Ako Akhalaia, and Tegeta Holding’s Digital Transformation Advisor, Nika Kokhodze.
“As an official representative of Porsche, it was important for us to make the Porsche Cayenne available to Georgian customers as soon as the international sales started,” said Tamar Khosroshvili, head of marketing at Porsche Center Tbilisi. “We have been preparing for the presentation for a long time, and dedicated the major event of the year to the vision of the updated Porsche model – More Luxury concept. ‘Further together’ is the main message of the new Porsche Cayenne, which combines the brand’s history with its visions for the future. We tried to convey the brand’s new message with contemporary and equally impressive elements of showmanship worthy of the new Porsche Cayenne.”
The event was accompanied by a live performance from the National Symphony Orchestra of Georgia, under the leadership of Nikoloz Rachveli, who performed a composition specially created for the presentation of the Porsche Cayenne in Tbilisi. Pianist Giorgi Gigashvili and cellist Lizi Ramishvili performed a new symphonic work along with them.
The event was attended by business partners of Porsche Center Tbilisi, and representatives and owners of the international Porsche network.
After the presentation of the vehicle, the Ambassador of Germany addressed the guests.
TBC being the main supporter of the event, Nino Sturua, head of TBC Wealth Management, also spoke to the audience.
“We are delighted to support another important innovation of Porsche Center Tbilisi,” Sturua said. “TBC has been the main financial partner and supporter of Tegeta Holdings since its foundation some 20 years ago. We have seen Tegeta introduce international standards and high-quality services to the Georgian market, along with numerous automobile brands and models, and present impressive innovations. Porsche is an example of this.
“The ‘Lifestyle’ team of TBC Wealth Management seeks to create offers and opportunities tailored to the lifestyle and interests of our customers, and as a result of our successful partnership with Tegeta Holding, they now have the opportunity to enjoy exclusive offers and become owners of a Porsche Cayenne,” she added.
The event was partnered by CITYZEN, a company aiming to establish an unprecedented standard in Georgia with a completely new vision and capabilities.
The supporter of the presentation was the insurance company Aldagi premium brand – Primo.
Porsche Cayenne:
The updated Porsche Cayenne, the sales of which, in parallel with the rest of the world were launched at the Porsche Center in Tbilisi, is distinguished by its new design and capabilities.
Upgrades have been made to the powertrains, chassis, design and equipment. The premium class sports car’s capacity to drive both in-city and off-road has been made even more comfortable, while its high expansion HD-Matrix-LED headlights allow perfect vision in any situation. The latest innovations to the Cayenne also include an entertainment and information system with video streaming for the front passenger seat.
In addition, Porsche introduced a completely new, innovative concept for the Cayenne’s dashboard, instrument panel, display and services, called “Porsche Driver Experience”. Owners of the new Cayenne will also have a wide selection of improved assistance systems at their disposal.
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