{"id":154026,"date":"2023-09-12T10:19:38","date_gmt":"2023-09-12T06:19:38","guid":{"rendered":"https:\/\/forbes.ge\/?p=154026"},"modified":"2023-09-12T10:32:47","modified_gmt":"2023-09-12T06:32:47","slug":"what-i-consume-a-definite-not-really-collection-of-startup-growth-resources","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/what-i-consume-a-definite-not-really-collection-of-startup-growth-resources\/","title":{"rendered":"What I Consume: a Definite (Not Really) Collection of Startup Growth Resources"},"content":{"rendered":"<p><em>A collection of newsletters, podcasts, courses and creators I consume. Don\u2019t read. Skim.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In the frenzied world of startups, sitting still is like volunteering to be the next extinct species. As a founder or marketer, there\u2019s this perpetual pressure to stay ahead, to evolve, to learn.<\/p>\n<p>But the digital universe is like a flea market, with everyone peddling their &#8216;game-changing advice&#8217; and &#8216;ground-breaking strategies.&#8217;<\/p>\n<p>There&#8217;s just too much of everything everywhere.<\/p>\n<p>Personally? Newsletters and LinkedIn are my jams. They\u2019re the quick espresso shots to my morning routine. But, hey, I\u2019m not dismissing the slow-brewed charm of podcasts, the classical taste of books, or the depth offered by structured courses.<\/p>\n<p>Each one&#8217;s a note in the melody of gaining knowledge.<\/p>\n<p>Now, this list?<\/p>\n<p>It&#8217;s my attempt to offer you a flashlight in the dark expanse of the internet. Because navigating the world of startup insights should feel less like a puzzle and more like a conversation with a friend over a beer. Or chai, if that&#8217;s your thing.<\/p>\n<p>Anyways. Here we go. The list of newsletters, courses, communities and LinkedIn content creators I consume.<\/p>\n<p>No fluff, just the good stuff\u2026<\/p>\n<p>And mostly free.<\/p>\n<h5><strong>\u00a0LinkedIn Creators<\/strong><\/h5>\n<p>I\u2019ll start with people. Because\u2026well it\u2019s all about people.<\/p>\n<p>But also because many of the newsletters, podcasts and stuff I\u2019m going to be recommending will be the brain children of these amazing professionals.<\/p>\n<p>And where do these peeps live?<\/p>\n<p>LinkedIn.<\/p>\n<p>When it comes to finding actionable insights and real-time examples of best practices in the industry, LinkedIn is the unsung hero.<\/p>\n<p>But honestly LinkedIn is so crowded nowadays that it can be pretty hard finding quality content creators.<\/p>\n<p>Not because they&#8217;re big and hard to miss, most of them aren\u2019t hyped and huge, but damn do these people provide actionable insights!<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/elenaverna\/\">Elena Verna<\/a>: Elena&#8217;s approach to growth isn\u2019t just systematic; it&#8217;s almost an art form. A hobbyist she may say, but we all know she&#8217;s the Picasso of Growth.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/leahtharin\/\">Leah Tharin<\/a>: If there&#8217;s someone who knows product-led growth, it&#8217;s Leah. Navigating the complex crossroads of product and growth, her insights are like the GPS for anyone indulging in PLG.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/emilykramer\/\">Emily Kramer<\/a>: Emily doesn&#8217;t just understand marketing; she molds it. A fund manager and marketer rolled into one, her insights are worth their weight in gold.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/aprildunford\/\">April Dunford<\/a>: Positioning in tech can be a maze. April? She&#8217;s got the map.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/kyle-poyar\/\">Kyle Poyar<\/a>: When OpenView spills the beans on growth, you listen. When Kyle talks about it? You might want to take notes.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/kevinindig\/\">Kevin Indig<\/a>: The ex-Shopify, G2, Atlassian veteran serves SEO knowledge hotter than fresh java. If ranking higher is your aim, Kevin\u2019s the game.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/nealogrady\/\">Neal O&#8217;Grady<\/a>: Neal\u2019s mantra: Grow startups, then teach. It\u2019s like having a backstage pass to the concert of startup growth.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/maximpoulsen\/\">Maxim Poulsen<\/a>: If you&#8217;ve ever needed growth hacks distilled down to their essence, Maxim is your guy. Plus, his Growth Talks are nothing short of enlightening.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/anthonypierri\/\">Anthony Pierri<\/a>: The intersection of product and marketing is a tricky one. Anthony walks that line with the finesse of a tightrope artist.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/heyrobk\/\">Robert Kaminski<\/a>: Think of Robert as the sensei of early-stage B2B startups. His expertise? Getting products in the spotlight.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/rob-lennon\/\">Rob Lennon<\/a>: With AI rapidly changing the landscape of marketing, Rob is your whisperer in the storm, guiding you through the latest in AI trends and applications.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/parrsam\/\">Sam Parr<\/a>: From founding The Hustle to its sale to HubSpot, Sam\u2019s journey is a masterclass in entrepreneurship.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/katebour\/\">Katelyn Bourgoin<\/a>: Understanding the psychology of buyers can be cryptic. Katelyn, however, seems to have the Rosetta Stone.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/mina-ms\/\">Mina Mesbahi<\/a>: Your go-to LinkedIn content creator for all things content marketing.<\/li>\n<\/ul>\n<h5><strong>Newsletters<\/strong><\/h5>\n<p>You know the feeling when you sift through your email inbox, and it&#8217;s mostly just&#8230; junk? But then there&#8217;s that one newsletter you genuinely look forward to?<\/p>\n<p>Yeah, nice one.<\/p>\n<p>Well, let&#8217;s multiply that feeling.<\/p>\n<h5><strong>Growth, Product and Marketing<\/strong><\/h5>\n<ul>\n<li><a href=\"https:\/\/elenaverna.substack.com\/\">Elena Verna &#8211; Growth Scoop<\/a>: Elena delivers growth insights in an engaging and memorable way. Yes, there are memes and they&#8217;re on point! Dive deep into B2B strategies and enjoy a touch of satire along the way.<\/li>\n<li><a href=\"https:\/\/www.leahtharin.com\/\">Leah Tharin &#8211; Productea<\/a>: Two decades in tech, distilled into valuable insights on product-led growth. Leah offers a refreshing mix of satire and actionable guidance that makes reading a pleasure.<\/li>\n<li><a href=\"https:\/\/newsletter.mkt1.co\/\">MKT1<\/a>: Endorsed by Lenny Rachitsky himself, MKT1 dives into B2B marketing with strategic advice and tactical pointers. It&#8217;s a journey of becoming a better marketer.<\/li>\n<li><a href=\"https:\/\/www.growthunhinged.com\/\">Kyle Poyar &#8211; Growth Unhinged<\/a>: Step behind the scenes of the fastest-growing startups. Kyle&#8217;s newsletter illuminates growth, marketing, and the dynamics of product-led growth.<\/li>\n<li><a href=\"https:\/\/www.lennysnewsletter.com\/\">Lenny Rachitsky &#8211; Lenny\u2019s Newsletter<\/a>: Need guidance on growth, product, or career-related conundrums? Lenny&#8217;s got your back with his weekly advice column.<\/li>\n<li><a href=\"https:\/\/www.julian.com\/newsletter\">Julian Shapiro<\/a>: Diving deep into growth marketing and beyond, Julian\u2019s explorative handbooks take you on a journey, offering not just knowledge but wisdom.<\/li>\n<li><a href=\"https:\/\/www.aprildunford.com\/blog\">April Dunford<\/a>: Position your product to shine. April\u2019s extensive experience in product positioning is pure gold for anyone looking to stand out.<\/li>\n<li><a href=\"https:\/\/www.kevin-indig.com\/\">Growth Memo by Kevin Indig<\/a>: Dive into weekly insights on SEO and Growth. It&#8217;s your weekly guide to elevating companies to unicorn speeds.<\/li>\n<li><a href=\"https:\/\/www.howtheygrow.co\/\">How They Grow by Jaryd Hermann<\/a>: An in-depth analysis of world-class companies&#8217; growth, offering actionable insights from their journeys.<\/li>\n<li><a href=\"https:\/\/www.marketermilk.com\/\">MarketerMilk<\/a>: A daily dose of the latest in marketing, to declutter and inform amidst the noise.<\/li>\n<li><a href=\"https:\/\/amivora.substack.com\/\">The Hard Parts of Growth by Ami Vora<\/a>: A playbook for navigating growth challenges.<\/li>\n<li><a href=\"https:\/\/www.reforge.com\/blog\">Reforge<\/a>: A treasure for product and growth enthusiasts.<\/li>\n<li><a href=\"https:\/\/www.demandcurve.com\/newsletter\">Demand Curve<\/a>: Top growth and marketing strategies and tactics from rapidly growing startups.<\/li>\n<li><a href=\"https:\/\/copyhackers.com\/blog\/\">Copyhackers<\/a>: The ultimate hub for everything copywriting.<\/li>\n<\/ul>\n<h5><strong>Business, Tech and Startups<\/strong><\/h5>\n<ul>\n<li><a href=\"http:\/\/www.paulgraham.com\/articles.html\">Paul Graham<\/a>: Dive into the reservoir of wisdom Paul offers in his essays. A true industry legend, his insights are invaluable.<\/li>\n<li><a href=\"https:\/\/commoncog.com\/\">Commoncog by Cedric Chin<\/a>: A dive into business and career decision-making, blending expertise with methods to fast-track your skill acquisition.<\/li>\n<li><a href=\"https:\/\/stratechery.com\/\">Stratechery by Ben Thompson<\/a>: Deep dives into the intersection of technology, media, and their societal impacts.<\/li>\n<li><a href=\"https:\/\/tanay.substack.com\/\">Tanay\u2019s Newsletter by Tanay Jaipuria<\/a>: Reflective pieces on technology and business.<\/li>\n<li><a href=\"https:\/\/fs.blog\/\">Farnam Street by Shane Parrish<\/a>: Multidisciplinary education for daily knowledge, connecting a vast community of growth-minded individuals.<\/li>\n<li><a href=\"https:\/\/www.danhock.co\/\">Dan Hock&#8217;s Essays by Dan Hockenmaier<\/a>: Insights on scaling consumer tech businesses, published less frequently but packed with value.<\/li>\n<li><a href=\"https:\/\/www.notboring.co\/\">Not Boring by Packy McCormick<\/a>: A blend of tech, web3, strategy, and fun.<\/li>\n<li><a href=\"https:\/\/digitalnative.substack.com\/\">Digital Native by Rex Woodbury<\/a>: Exploring the deep relationship between technology and humanity, in the midst of rapid innovation.<\/li>\n<li><a href=\"https:\/\/review.firstround.com\/newsletter\">First Round Review<\/a>: A diverse range of articles exploring the minds of the most talented people in technology.<\/li>\n<li><a href=\"https:\/\/www.technologyreview.com\/newsletter-preferences\">MIT Technology Review<\/a>: Trusted analysis and insights since 1899, about the impacts of the latest technologies.<\/li>\n<\/ul>\n<p>And lastly two uncategorizable, messy, ugly and just amazing sites <a href=\"https:\/\/www.indiehackers.com\/\">IndieHackers<\/a> and <a href=\"https:\/\/hackernoon.com\/\">Hackernoon<\/a>.<\/p>\n<h5><strong>Podcasts<\/strong><\/h5>\n<p>Podcasts have become one of the prime channels for genuine learning. The beauty of them? You can listen on the go.<\/p>\n<p>Personally, I\u2019m not too big on podcasts probably because I listen to music 24\/7.<\/p>\n<p>Still there are some I listen to almost religiously:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.leahtharin.com\/p\/the-productea-with-leah\">Productea with Leah<\/a>: If you&#8217;re navigating the B2B world, this podcast offers both insights and real talk on product-led growth, product-led sales and growth.<\/li>\n<li><a href=\"https:\/\/www.positioning.show\/\">Positioning with April Dunford<\/a>: The name says it all &#8211; positioning. Positioning can make or break a product&#8217;s success, it\u2019s how you differentiate from the competition and how you establish yourself in your customer\u2019s eyes.<\/li>\n<li><a href=\"https:\/\/www.demandcurve.com\/growth-summit\">Growth Summit from Demand Curve<\/a>: Think of this as marketing and growth leaders whispering in your ears.<\/li>\n<li><a href=\"https:\/\/fs.blog\/knowledge-podcast\/\">Knowledge Podcast from Farnam Street<\/a>: Lessons that some very valuable people have gathered over years of experience. Why learn everything the hard way when you can stand on the shoulders of giants?<\/li>\n<li><a href=\"https:\/\/review.firstround.com\/podcast\">In Depth by First Round Review<\/a>: Going deeper on the advice startup leaders need to grow their teams, their companies and themselves.<\/li>\n<\/ul>\n<h5><strong>Communities<\/strong><\/h5>\n<p>If you ask me, communities are terribly underrated as a source of learning. Like, come on people, sharing a room with industry giants, being able to talk to them and ask questions, or maybe just listen in on others conversations. What\u2019s there not to like?<\/p>\n<p>Plus there\u2019s something really gratifying about being not just a part but an active contributor of a community.<\/p>\n<p>Here are my favorite four kinda exclusive communities:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.leahtharin.com\/p\/discord-community\">Leah Tharin\u2019s Community Productea<\/a> (Free): Leah&#8217;s created a haven on Discord for those passionate about product-led growth.<\/li>\n<li><a href=\"https:\/\/www.demandcurve.com\/slack\">Demand Curve Community<\/a> (Free): Designed for advanced growth marketing, facilitating discussions and insights from experts across major tech companies. Some tech giants are members over here.<\/li>\n<li><a href=\"https:\/\/www.lennysnewsletter.com\/p\/community\">Lenny Rachitsky\u2019s Community<\/a> (Paid): Lenny&#8217;s Slack community is essentially a melting pot of product managers, growth leaders, and startup founders. 12,000 members globally, mentorship programs, job board and even real-life meetups.<\/li>\n<li><a href=\"https:\/\/fs.blog\/membership\/\">Farnam Street Community<\/a> (Paid): A multi-disciplinary approach to learning to help you go to bed every night smarter than you were when you woke up.<\/li>\n<\/ul>\n<h5><strong>Paid Courses (ABSOLUTELY worth your money)<\/strong><\/h5>\n<p>As startup founders and marketers, every penny and every minute counts. Here&#8217;s my handpicked list of pain courses that are worth every penny.<\/p>\n<p>I\u2019ve personally taken them and can attest to just how practical, actionable and packed with value each of them is.<\/p>\n<p>You won\u2019t find many like these:<\/p>\n<ul>\n<li><a href=\"https:\/\/altmba.com\/\">altMBA<\/a>: Founded by Seth Godin in 2015, altMBA is a 31-day leadership workshop conducted online<\/li>\n<li><a href=\"https:\/\/cxl.com\/institute\/#_r_khushi\">CXL<\/a>: This course gets you into the elite 1% of digital marketers. CXL sources its curriculum from the world&#8217;s best practitioners.<\/li>\n<li><a href=\"https:\/\/www.foxwelldigital.com\/\">Foxwell<\/a>: A comprehensive course of paid social marketing, from client expectations and financial calculations to expanding into new marketing channels.<\/li>\n<li><a href=\"https:\/\/chasedimond.podia.com\/\">Chase Dimond<\/a>: If you\u2019re involved in eCommerce, either for your brand or as an agency, this course is your deep dive into optimizing the email marketing channel.<\/li>\n<li><a href=\"https:\/\/maven.com\/amandanat\/content-marketing\">Maven<\/a>: A course that helps you design an impactful content strategy. Here, content isn&#8217;t just about writing\u2014it\u2019s a driving force for all your marketing campaigns.<\/li>\n<li><a href=\"https:\/\/www.demandcurve.com\/growth-program\">Demand Curve<\/a>: My personal favorite. It\u2019s a transformative experience, this course is a 360-degree exploration into growth marketing. Every project you complete here is tailored to your business needs.<\/li>\n<li><a href=\"https:\/\/www.reforge.com\/courses\">Reforge<\/a>: Led by experts who&#8217;ve worked with giants like Meta, Lyft, and Amazon, reforge offers TONS of courses on all things growth. It\u2019s a community, a learning platform, and a catalyst for career growth.<\/li>\n<li><a href=\"https:\/\/fs.blog\/courses-fs\/\">Farnam Street<\/a>: All about mental models and better thinking. Whether it&#8217;s parenting or making critical decisions, there&#8217;s a module here for you. I know this isn\u2019t directly about marketing but believe me these courses are a must.<\/li>\n<li><a href=\"https:\/\/maven.com\/mkt1\/building-marketing\">MKT1<\/a>: Aimed at B2B Marketing Leaders in their early or growth stages, this 5-week course it\u2019s about refining your marketing approach, understanding the full funnel, and focusing on impactful strategies. Plus, you get personal feedback and resources directly from my favorite marketer <a href=\"https:\/\/www.linkedin.com\/in\/emilykramer\/\">Emily<\/a>.<\/li>\n<\/ul>\n<h5><strong>Free Academies (underappreciated value)<\/strong><\/h5>\n<p>Not everything with a price tag has value, and not everything valuable has a price tag.<\/p>\n<p>Some of the world&#8217;s leading marketing platforms have embraced this philosophy, opening the vaults of their knowledge banks for free.<\/p>\n<p>Yup, FREE!<\/p>\n<p>Here you go:<\/p>\n<ul>\n<li><a href=\"https:\/\/academy.hubspot.com\/\">HubSpot Academy<\/a>: Encompasses everything from marketing to sales, and service topics. Inbound marketing, CRM, content marketing, etc.<\/li>\n<li><a href=\"https:\/\/learndigital-staging.withgoogle.com\/digitalgarage\/courses\">Google Digital Garage<\/a>: Basics of online marketing, data, content marketing, programming, etc.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/academy\">Ahrefs Academy<\/a>: Deep-dive into SEO, backlink analysis, competitive research, etc.<\/li>\n<li><a href=\"https:\/\/www.semrush.com\/academy\/\">Semrush Academy<\/a>: Curated by marketing professionals, covering almost all marketing subfunction with a heavy focus on SEO.<\/li>\n<li><a href=\"https:\/\/academy.moz.com\/\">Moz Academy<\/a>: All-in-one SEO academy.<\/li>\n<\/ul>\n<p>There we go, that\u2019s it. Just about all my professional sources of information.<\/p>\n<p>You might\u2019ve noticed I haven\u2019t recommended any books. That\u2019s because while I absolutely love books for fiction and scientific reading I think they are absolutely terribly inefficient for professional development. Prove me wrong.<\/p>\n<p>Anyways, I\u2019m going to leave you with a mantra I keep playing in my head.<\/p>\n<p>In the age of information, ignorance is a choice and there\u2019s no room for complaining.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A collection of newsletters, podcasts, courses and creators I consume. Don\u2019t read. Skim.\u00a0 &nbsp; In the frenzied world of startups, sitting still is like volunteering to be the next extinct species. As a founder or marketer, there\u2019s this perpetual pressure to stay ahead, to evolve, to learn. But the digital universe is like a flea [&hellip;]<\/p>\n","protected":false},"author":797,"featured_media":154027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1747,1786,1768,1756,1755],"tags":[],"class_list":["post-154026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-biznesi-en","category-opinions","category-tech","category-world","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What I Consume: a Definite (Not Really) Collection of Startup Growth Resources &#8226; Forbes Georgia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.forbes.ge\/en\/what-i-consume-a-definite-not-really-collection-of-startup-growth-resources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What I Consume: a Definite (Not Really) Collection of Startup Growth Resources &#8226; Forbes Georgia\" \/>\n<meta property=\"og:description\" content=\"A collection of newsletters, podcasts, courses and creators I consume. 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