{"id":174030,"date":"2024-04-10T19:42:41","date_gmt":"2024-04-10T15:42:41","guid":{"rendered":"https:\/\/forbes.ge\/?p=174030"},"modified":"2024-04-11T10:28:29","modified_gmt":"2024-04-11T06:28:29","slug":"speak-up-to-grow-irina-proskurina-of-e-pr-online-on-how-public-speaking-helps-boost-your-business","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/speak-up-to-grow-irina-proskurina-of-e-pr-online-on-how-public-speaking-helps-boost-your-business\/","title":{"rendered":"Speak Up to Grow: Irina Proskurina of E-PR Online on How Public Speaking Helps Boost Your Business"},"content":{"rendered":"

For some people, public speaking is a fear to overcome. For others, it\u2019s a strategic PR and marketing tool that can grow a business and boost a personal brand. Irina Proskurina, CEO of digital PR agency <\/b>E-PR Online<\/b><\/a>, knows this first-hand: she is effectively using public speaking to spread her PR expertise and promote the agency along the way. In this article, she dissects the mechanisms through which public speaking works its magic, discusses the numerous benefits it offers, and gives tips on how to navigate and succeed in the PR-centered public speaking arena.<\/b><\/p>\n

Public speaking does more than just convey a message to an audience. Giving your target audience some face time goes a long way: it connects, persuades, and engages. For entrepreneurs and professionals from various industries, these moments on stage \u2013 be it a physical event or a webinar \u2013 are golden opportunities to showcase their brand’s value, vision, and mission. Irina Proskurina explains: “A<\/span>s a public speaker, you’re not just sharing ideas or spreading knowledge. You’re embedding your brand into the minds of potential clients, partners, and investors organically<\/span><\/i>.” It’s this direct yet unforced connection that can catapult your business into new active growth and visibility.<\/span><\/p>\n

If you think that events offer weaker PR opportunities because of the limited audience reach (especially with in-person events), it\u2019s time to reconsider. The truth is, memories of the pandemic are still fresh, and <\/span>people are more enthusiastic about attending events than ever before<\/b>. <\/span>52%<\/span><\/a> of organizers reported a rise in attendance at their B2B face-to-face events in 2023, and <\/span>55%<\/span><\/a> are planning to hold more events in the coming years.<\/span><\/p>\n

Thanks to that, becoming a public speaker opens new marketing opportunities for you and your business on top of effective PR. The figures say it all: <\/span>80%<\/span><\/a> of experts say that events are essential to their business\u2019 marketing success. And public speaking’s impact is not just theoretical \u2013 it’s measurable. Entrepreneurs find that with each event they speak at, website traffic spikes, social media engagement increases, and, most importantly, leads and sales grow.<\/span><\/p>\n

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The bottom line is: <\/span>now is a \u200b\u200bperfect time to tap into the surging audience activity and put your name out there as a speaker in your industry<\/b>. Ms. Proskurina\u2019s schedule is already booked through this year, and she\u2019s witnessing a noticeable PR and marketing ROI. Some benefits she highlights are:<\/span><\/p>\n