{"id":191044,"date":"2024-11-28T20:56:58","date_gmt":"2024-11-28T16:56:58","guid":{"rendered":"https:\/\/forbes.ge\/?p=191044"},"modified":"2024-12-05T23:00:39","modified_gmt":"2024-12-05T19:00:39","slug":"sukalp-bhatija-elevates-south-asian-craft-to-global-luxury-status-with-eco-conscious-fashion","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/sukalp-bhatija-elevates-south-asian-craft-to-global-luxury-status-with-eco-conscious-fashion\/","title":{"rendered":"Sukalp Bhatija Elevates South Asian Craft to Global Luxury Status with Eco-Conscious Fashion"},"content":{"rendered":"

Author: Rose McFarlane<\/em><\/span><\/p>\n

Photo courtesy of Sukalp Bhatija<\/em><\/span><\/p>\n

The fashion world is increasingly gearing toward sustainability, heritage, and innovation. Threading traditional South Asian craftsmanship and contemporary luxury fashion is <\/span>Sukalp Bhatija<\/span><\/a>, the creative force behind Sukushine. She is determined to elevate South Asian textiles to the status of global luxury by redefining what it means to be at the crossroads of tradition and modernity.<\/span><\/p>\n

Going against fleeting trends and fast fashion, Sukalp Bhatija\u2019s creations reflect the timeless appeal of slow fashion\u2014a movement that values craftsmanship, sustainability, and ethics. As the fashion industry embraces eco-conscious practices and technology, her creations show how tradition and innovation can coalesce to create something unique.<\/span><\/p>\n

Tradition Meets Modernity<\/b><\/h2>\n

In 2016, Sukalp Bhatija launched Sukushine, a slow fashion label celebrating the intricate art of South Asian textiles. Inspired by the handmade techniques and motifs passed down through generations in her native India, Bhatija\u2019s designs are more than just clothing\u2014they are cultural narratives.<\/span><\/p>\n

\u201cSukushine is a way for me to bridge the gap between my two worlds, India and the US,\u201d<\/span><\/i> she explains. <\/span>\u201cIt\u2019s about preserving the craft of traditional textiles, but also about modernizing them for today\u2019s global audience.\u201d<\/span><\/i><\/p>\n

Her connection to South Asian heritage is a foundation for her design philosophy. From her New York City studio, she collaborates exclusively with women-led small-batch manufacturers in India, ensuring that traditional practices\u2014like printing and sewing\u2014remain integral to her collections. \u201cIt\u2019s important to me that our business practices empower women artisans and create a space for them to shine,\u201d she adds.<\/span><\/p>\n

Sukushine\u2019s collections range from garments and accessories to home interiors, all bearing the distinctive blend of old and new that defines the brand. By combining traditional patterns with contemporary silhouettes, she transforms South Asia’s vibrant textiles into wearable art.<\/span><\/p>\n

A Philosophy in Practice<\/b><\/h2>\n

Fast fashion is widely criticized for its environmental impact, which makes Sukalp Bhatija\u2019s slow fashion approach a refreshing alternative. Her mission goes beyond aesthetics\u2014it\u2019s about ethics and sustainability. Sukushine uses eco-friendly fabrics, ethical production methods, and pays its artisans livable wages, aiming to minimize its environmental footprint while uplifting communities.<\/span><\/p>\n

\u201cOur mission is to be an ethical and sustainable brand,\u201d<\/span><\/i> she notes. <\/span>\u201cWe value the slow, handmade craft and the cultural narratives within South Asia. Each piece is carefully crafted to respect the environment and the people who create it.\u201d<\/span><\/i><\/p>\n

Sukalp acknowledges the challenges of representing Indian culture in the global fashion market. <\/span>\u201cSome audiences feel our prints are \u2018too Indian\u2019 or \u2018too colorful.\u2019 But Indian culture, by definition, is maximalist and vibrant,\u201d<\/span><\/i> she explains. Despite this pushback, she remains steadfast in her vision: to celebrate the complexity and richness of South Asian design.<\/span><\/p>\n

Showcasing the Vision<\/b><\/h2>\n

In 2023, Sukushine\u2019s <\/span>Rangeen Collection<\/span><\/a> earned critical acclaim at New York Fashion Week for its bold reinterpretation of traditional textiles. The brand was also featured at prominent events like Hudson Yards Spring Fling and The Grand Bazaar, attracting global audiences seeking meaning and sustainability in their fashion choices.<\/span><\/p>\n

\u201cWe\u2019re offering something beautiful and meaningful,\u201d<\/span><\/i> she emphasizes. <\/span>\u201cIt\u2019s about wearing a piece of history and culture.\u201d<\/span><\/i><\/p>\n

From Delhi to New York<\/b><\/h2>\n

Sukalp\u2019s journey is deeply personal. As an immigrant moving to the United States at 11, she faced a profound culture shock and found solace in the colors and patterns of Indian textiles. This connection eventually led her to study textile design at the Maryland Institute College of Art, followed by a master\u2019s in design strategy and management at Parsons School of Design.<\/span><\/p>\n

Her career began with internships at companies like John Rosselli & Assoc., where she honed her understanding of luxury textiles. A pivotal moment came with her collaboration on a design sprint for Samsung Electronics, where she explored integrating technology into fashion. This breadth of experience laid the foundation for Sukushine.<\/span><\/p>\n

In 2020, Sukalp co-founded PhygiLab, a startup blending ultra-luxury fashion with digital innovations like Web 3.0 and blockchain. <\/span>\u201cIt was an exciting time,\u201d<\/span><\/i> she recalls. <\/span>\u201cWe explored how physical and digital worlds could merge to create a more immersive shopping experience.\u201d<\/span><\/i><\/p>\n

A Vision for the Future<\/b><\/h2>\n

Looking ahead, Sukalp envisions Sukushine expanding into designing textiles and prints for larger fashion houses while maintaining its commitment to artisan-led production. <\/span>\u201cI want to highlight that handcrafted, ethically produced work has immense value, especially in a world increasingly focused on speed and simplicity,\u201d<\/span><\/i> she says.<\/span><\/p>\n

For Sukalp, the mission isn\u2019t just about fashion\u2014it\u2019s about creating a space where South Asian artistry is celebrated and preserved. <\/span>\u201cIt\u2019s about more than just creating beautiful clothes,\u201d<\/span><\/i> she reflects. <\/span>\u201cIt\u2019s about creating something that lasts and tells a story.\u201d<\/span><\/i><\/p>\n

S<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Rose McFarlane Photo courtesy of Sukalp Bhatija The fashion world is increasingly gearing toward sustainability, heritage, and innovation. Threading traditional South Asian craftsmanship and contemporary luxury fashion is Sukalp Bhatija, the creative force behind Sukushine. She is determined to elevate South Asian textiles to the status of global luxury by redefining what it means […]<\/p>\n","protected":false},"author":675,"featured_media":191045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1736],"tags":[],"class_list":["post-191044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-en","has-thumb"],"yoast_head":"\nSukalp Bhatija Elevates South Asian Craft to Global Luxury Status with Eco-Conscious Fashion • Forbes Georgia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.forbes.ge\/en\/sukalp-bhatija-elevates-south-asian-craft-to-global-luxury-status-with-eco-conscious-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sukalp Bhatija Elevates South Asian Craft to Global Luxury Status with Eco-Conscious Fashion • Forbes Georgia\" \/>\n<meta property=\"og:description\" content=\"Author: Rose McFarlane Photo courtesy of Sukalp Bhatija The fashion world is increasingly gearing toward sustainability, heritage, and innovation. 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