{"id":195343,"date":"2025-02-23T03:16:39","date_gmt":"2025-02-22T23:16:39","guid":{"rendered":"https:\/\/forbes.ge\/?p=195343"},"modified":"2025-02-23T03:17:30","modified_gmt":"2025-02-22T23:17:30","slug":"the-role-of-data-analytics-in-business-decision-making-market-demand-and-perspectives","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/the-role-of-data-analytics-in-business-decision-making-market-demand-and-perspectives\/","title":{"rendered":"The Role of Data Analytics in Business Decision-Making: Market Demand and Perspectives"},"content":{"rendered":"

Data is one of the most valuable assets of modern businesses, defining new standards of success and efficiency. It is represented in numbers, texts, visual materials, or other formats that reflect real facts, events, and consumer behavior. But why does data analysis hold critical importance for businesses?<\/span><\/p>\n

Data analysis<\/b> is a complex process that transforms your business data into strategic decisions. Properly processed data becomes a guarantee of revenue growth, process optimization, and enhanced innovation for the company. These processes combine data structuring, deep analysis, and gaining insights, helping businesses solve challenges and orient themselves toward new market opportunities.<\/span><\/p>\n

Imagine data as the strategic map of your company, and its proper analysis \u2013 as the key that opens the doors to new opportunities for your business. Data-driven decisions not only reduce risks and operational costs but also create a sustainable competitive advantage.<\/span><\/p>\n

In today\u2019s business environment, data analytics has become one of the most important tools that help companies make more informed and strategic decisions. The demand for data analytics specialists is growing sharply, as various sectors such as banking, restaurants, and retail industries require a better understanding of customer behavior and operational optimization.<\/span><\/p>\n

Data analytics helps businesses improve communication with customers, create tailored offers and products that meet market demands, and stay competitive. Predictive Analytics and Artificial Intelligence further enhance the value of data analytics, enabling companies to foresee risks, identify new opportunities, and account for market trends.<\/span><\/p>\n

Similar to <\/span>Grant Thornton<\/b><\/a>, consulting firms are already actively using data analytics to offer improved decision-making processes to their clients. Visualizing and interpreting data analytics results is also crucial, as it simplifies and strengthens the use and communication of critical business information. Grant Thornton has implemented successful projects across various industries, enhancing clients\u2019 competitive advantages and improving business operations.<\/span><\/p>\n

Market Demand and the Need for Data Analytics Specialists<\/b><\/p>\n

Today, data analytics specialists have become as essential to businesses as financial managers. For instance, in major financial institutions such as JPMorgan Chase and HSBC, data analysts play a critical role in risk management and investment decision-making. By leveraging data science, these companies accurately calculate risks and forecast how market changes might impact them.<\/span><\/p>\n

At Grant Thornton, we pride ourselves on offering a wide range of data analytics services that help businesses, including large financial institutions and retail networks, minimize risks and strategize their development processes.<\/span><\/p>\n

The growing demand is evident in statistics as well: according to a PwC survey, in 2022, 70% of businesses reported increasing investments in analytical resources, recognizing the competitive advantage information provides. According to IDC\u2019s forecast, the global data analytics market is expected to surpass $274 billion by 2025.<\/span><\/p>\n

Grant Thornton\u2019s projects include supporting financial sectors with data analytics, implementing risk management mechanisms based on data science. One significant project involved developing models for the banking sector that assist banks in assessing risks and predicting customer behavior, significantly improving financial stability and future development.<\/span><\/p>\n

Customer Behavior Analysis \u2013 How Does Data Analytics Deliver Deep Insights?<\/b><\/p>\n

Data analytics provides companies with profound insights into customer behavior, habits, and expectations. For example, the well-known retail chain Walmart discovered through analysis that during storms, customers tended to buy products such as pastries and batteries more frequently. Walmart used this data to make these products more accessible during storms, leading to significant sales growth.<\/span><\/p>\n

Data analytics is also indispensable for refining services and understanding customer demands in the restaurant sector. For instance, McDonald\u2019s used customer behavior analysis to implement a fast-service model during peak hours, which increases customer satisfaction and improves the company\u2019s sales.<\/span><\/p>\n

Grant Thornton\u2019s experience includes data analytics projects in retail and restaurant sectors, where customer behavior research yielded significant results. For example, in the restaurant industry, Grant Thornton implemented fast-service models that help clients optimize services during peak hours and enhance customer satisfaction. Such approaches enable clients to anticipate which products might become popular, allowing for optimal inventory management and service offerings.<\/span><\/p>\n

Innovation and Competitive Advantage \u2013 How Does Data Analytics Help Companies Establish a Unique Market Position?<\/b><\/p>\n

Data analytics is actively utilized in the banking sector. <\/span>TBC Bank<\/b> and <\/span>Bank of Georgia<\/b> leverage data analytics to offer personalized financial services to customers. TBC Bank provides digital platforms that use data analytics to deliver personalized financial recommendations and services. Meanwhile, Bank of Georgia created a financial management module for business clients, helping them easily manage finances and make data-driven decisions. Such initiatives enable banks to improve customer experience and gain a competitive edge in the market.<\/span><\/p>\n

Similarly, data analytics is used extensively by <\/span>VELI.store<\/b> to enhance customer experience and operational processes. The company uses AI simulations to forecast order volumes in advance and mobilize resources, ensuring delivery speed and quality. Additionally, warehouse staff reduce movement time with distance optimization algorithms, accelerating order processing. VELI.store also utilizes error-prevention AI systems that automatically correct inaccurate data entered by customers, reducing error risks and improving service quality.<\/span><\/p>\n

Decisions derived from data analysis significantly change business direction and enhance competitive advantage. What\u2019s next? Market trends clearly indicate that future competitive advantages will continue to be defined by data analytics.<\/span><\/p>\n

Grant Thornton\u2019s network has implemented innovative analytical solutions for the banking sector, enabling companies to improve their loan management processes and risk management mechanisms. For this, we utilize modern tools such as Predictive Analytics and Artificial Intelligence, which help banks create personalized products tailored to customer needs.<\/span><\/p>\n

Furthermore, our partnerships with leading technology platforms such as Microsoft Azure, Tableau, and Salesforce enable Grant Thornton to deliver high-quality data analytics visualizations. With the help of these tools, our clients gain precise information that simplifies strategic decision-making.<\/span><\/p>\n

Data analytics is not only an essential skill for modern businesses but also the foundation of the future economy. The increasing demand for data analytics and the growing trend of companies investing in this area indicate significant opportunities for professionals in this field. As data analytics tools evolve each year, businesses are elevated to new levels, allowing them to strengthen competitive advantages, improve communication with customers, and align with market demands.<\/span><\/p>\n

\n

Grant Thornton Georgia<\/b> actively utilizes data analytics to provide clients with the valuable insights and information needed for business development. Our projects in customer behavior analysis, risk management, and personalized offerings help companies strengthen and grow their competitive advantage in the market. Strengthening data analytics and effectively utilizing its tools determines business success, enabling companies to harness the power of data to tackle future challenges.<\/span><\/p>\n

Saba Dumbadze \u2013 Advisory department, Senior Data Analyst<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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