{"id":201984,"date":"2025-05-18T19:14:12","date_gmt":"2025-05-18T15:14:12","guid":{"rendered":"https:\/\/forbes.ge\/?p=201984"},"modified":"2025-05-20T19:17:22","modified_gmt":"2025-05-20T15:17:22","slug":"wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/","title":{"rendered":"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation"},"content":{"rendered":"

Photo Courtesy of: Wei Wang<\/span><\/i><\/span><\/p>\n

In the blistering heat of a Hainan summer, a small ice cream brand found itself seducing locals with an imperial recipe once reserved for royalty. That brand, Huckleberry Ice Cream, didn\u2019t just rise through the ranks of novelty; it challenged the market’s taste for imported indulgence. At the helm of its transformation was Wei Wang\u2014a woman born into business, but not confined by it.<\/span><\/p>\n

Wei didn\u2019t start by disrupting systems. She started by learning them. In Beijing, she inherited not just the pressures of a family business in real estate, but the gaze that follows women who dare to take up space in boardrooms. Her first ventures were quiet experiments: in capital, in strategy, in how one builds something that lasts. But this story, like all stories worth telling, turns sharply. From Beijing to Sydney, from cold desserts to silent pain, Wei Wang shifted focus from the palate to the psyche.<\/span><\/p>\n

And it is in this pivot\u2014from investor to healer, from ice cream to AI-powered mental health\u2014that her story begins to challenge more than just business orthodoxy. It challenges how we, as a society, define value.<\/span><\/p>\n

The Economy of Empathy<\/b><\/h3>\n

Wang\u2019s transition from real estate and consumer goods into mental healthcare was not prompted by market forecasts or competitive gaps. It came from watching people\u2014particularly women\u2014fall through cracks. Women whose struggles with anxiety or isolation were met with silence. Women who weren\u2019t tragic, or dramatic, but simply tired.<\/span><\/p>\n

Australia, where Wang launched her platform Sisterhood, paints a sobering picture. Nearly 50% of Australian women report experiencing mental health issues in their lifetime. The numbers rise among young girls and women going through menopause\u2014a phase often treated as an afterthought in both medicine and media. It is here that Sisterhood sets its foundation: not in broad strokes, but in the intimate, often invisible spaces where women unravel.<\/span><\/p>\n

Sisterhood is part technology, part philosophy. Built with the help of AI and natural language processing, it tailors psychological support based on each user\u2019s life phase\u2014puberty, fertility, menopause, and beyond. The matching isn\u2019t just based on need but lived resemblance: connecting users to others who have been there, survived that.<\/span><\/p>\n

\u201cWhen someone feels seen\u2014really seen\u2014it changes their relationship to pain,\u201d<\/span><\/i> Wang says.<\/span><\/p>\n

This is not wellness washed in pastel. Sisterhood doesn’t traffic in affirmations or commodified self-care. It offers something far rarer: continuity, personalization, and acknowledgment that mental illness does not schedule itself around work meetings or childcare hours.<\/span><\/p>\n

The Cost of Cultural Silence<\/b><\/h3>\n

The pivot to mental health wasn\u2019t without cost. Wang admits to the sting of failure in earlier ventures\u2014most notably YiYu, her \u201csocial fishbowl\u201d platform that was designed to foster deeper digital connection but was eventually eclipsed by more aggressive Chinese tech giants. That loss, however, unearthed something deeper: the value of smallness. In meaningful social circles. In micro-communities. In being present.<\/span><\/p>\n

This philosophy carried into Sisterhood, which centers not on broadcasting wellness, but building spaces where suffering is not pathologized, but shared.<\/span><\/p>\n

In China, where Wei was raised, mental illness still carries a social penalty. In Australia, the infrastructure exists, but women\u2014particularly migrant and minority women\u2014often navigate it alone. Wang herself speaks to the experience of trying to access mental health resources that didn\u2019t assume a white, middle-class point of reference.<\/span><\/p>\n

\u201cI\u2019ve seen women carry shame in silence because they didn\u2019t have the language or permission to fall apart,\u201d<\/span><\/i> she says.<\/span><\/p>\n

Sisterhood doesn\u2019t erase these cultural divides. Instead, it acknowledges them, providing adaptive support systems that respect cultural nuance while rejecting stigma.<\/span><\/p>\n

When Innovation Serves the Invisible<\/b><\/h3>\n

In the language of venture capital, Wang\u2019s new direction might seem less lucrative. There\u2019s no immediate return-on-investment in peer-matched therapy sessions. But not every yield can be counted quarterly.<\/span><\/p>\n

The AI underpinning Sisterhood is purpose-built to anticipate user distress and suggest pathways to recovery\u2014not as a substitute for care, but as a bridge to it. It is data science in the service of softness, not scale. The recovery plans it generates aren\u2019t diagnostic endpoints but dialogic beginnings\u2014crafted with the help of clinicians, adjusted through real-time feedback, and reflective of evolving needs.<\/span><\/p>\n

To understand what Wang is building, one must also understand what she is not: She is not mining trauma for profit. She is not treating women\u2019s crises as market segments. What she is doing is refusing to allow the complexity of female mental health to be reduced to a marketing archetype.<\/span><\/p>\n

Redefining What It Means to Succeed<\/b><\/h3>\n

Wei Wang\u2019s story is not one of linear success. She has tasted both acclaim and obscurity. But through it all, what remains constant is her belief that entrepreneurship should carry a social responsibility\u2014that business can be about more than conquest.<\/span><\/p>\n

\u201cSuccess, to me, is when the people you\u2019re building for start building something of their own,\u201d<\/span><\/i> she reflects.<\/span><\/p>\n

It\u2019s not a quote meant for a pitch deck. It\u2019s a principle forged in lived experience, in setbacks and reinventions. From frozen desserts to the thawing of silence around mental illness, her pivot reflects a larger truth: The most urgent innovations often begin in overlooked pain.<\/span><\/p>\n

A Final Word, and a Challenge<\/b><\/h3>\n

Wei Wang does not fit easily into any one narrative. She is neither disruptor nor savior. She is a translator\u2014of experience into infrastructure, of empathy into design.<\/span><\/p>\n

Her journey\u2014from Beijing\u2019s boardrooms to the emotional corridors of Sisterhood\u2014offers a rare template for how to lead with moral imagination. It reminds us that innovation can begin not in ambition, but in listening. And that sometimes, the greatest act of entrepreneurship is not the creation of capital, but the insistence that every woman\u2019s pain deserves a name, and a response.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Photo Courtesy of: Wei Wang In the blistering heat of a Hainan summer, a small ice cream brand found itself seducing locals with an imperial recipe once reserved for royalty. That brand, Huckleberry Ice Cream, didn\u2019t just rise through the ranks of novelty; it challenged the market’s taste for imported indulgence. At the helm of […]<\/p>\n","protected":false},"author":675,"featured_media":201986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1749],"tags":[],"class_list":["post-201984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","has-thumb"],"yoast_head":"\nWei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation • Forbes Georgia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation • Forbes Georgia\" \/>\n<meta property=\"og:description\" content=\"Photo Courtesy of: Wei Wang In the blistering heat of a Hainan summer, a small ice cream brand found itself seducing locals with an imperial recipe once reserved for royalty. That brand, Huckleberry Ice Cream, didn\u2019t just rise through the ranks of novelty; it challenged the market’s taste for imported indulgence. At the helm of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Georgia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/forbesgeo\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-18T15:14:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T15:17:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.forbes.ge\/wp-content\/uploads\/2025\/05\/Forbes-WEB-25052008.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seraphina Caldwell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/DavidTsiramua\" \/>\n<meta name=\"twitter:site\" content=\"@forbesgeorgian\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seraphina Caldwell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/\"},\"author\":{\"name\":\"Seraphina Caldwell\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#\\\/schema\\\/person\\\/9c213a61473136cb946e384c80b06ae4\"},\"headline\":\"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation\",\"datePublished\":\"2025-05-18T15:14:12+00:00\",\"dateModified\":\"2025-05-20T15:17:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/\"},\"wordCount\":991,\"publisher\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dev.forbes.ge\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Forbes-WEB-25052008.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/\",\"url\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/\",\"name\":\"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation • Forbes Georgia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dev.forbes.ge\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Forbes-WEB-25052008.jpg\",\"datePublished\":\"2025-05-18T15:14:12+00:00\",\"dateModified\":\"2025-05-20T15:17:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dev.forbes.ge\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Forbes-WEB-25052008.jpg\",\"contentUrl\":\"https:\\\/\\\/dev.forbes.ge\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Forbes-WEB-25052008.jpg\",\"width\":1540,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/\",\"name\":\"Forbes Georgia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#organization\",\"name\":\"Forbes Georgia\",\"url\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/forbes.ge\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/forbes-georgia-logo.svg\",\"contentUrl\":\"https:\\\/\\\/forbes.ge\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/forbes-georgia-logo.svg\",\"width\":197,\"height\":49.39,\"caption\":\"Forbes Georgia\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/forbesgeo\",\"https:\\\/\\\/x.com\\\/forbesgeorgian\",\"https:\\\/\\\/www.instagram.com\\\/forbesgeorgia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/forbes-georgia\\\/\",\"https:\\\/\\\/www.youtube.com\\\/forbesgeorgian\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dev.forbes.ge\\\/en\\\/#\\\/schema\\\/person\\\/9c213a61473136cb946e384c80b06ae4\",\"name\":\"Seraphina Caldwell\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/tsiramua\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/DavidTsiramua\"],\"url\":\"#molongui-disabled-link\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation • Forbes Georgia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation • Forbes Georgia","og_description":"Photo Courtesy of: Wei Wang In the blistering heat of a Hainan summer, a small ice cream brand found itself seducing locals with an imperial recipe once reserved for royalty. That brand, Huckleberry Ice Cream, didn\u2019t just rise through the ranks of novelty; it challenged the market’s taste for imported indulgence. At the helm of […]","og_url":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/","og_site_name":"Forbes Georgia","article_publisher":"https:\/\/www.facebook.com\/forbesgeo","article_published_time":"2025-05-18T15:14:12+00:00","article_modified_time":"2025-05-20T15:17:22+00:00","og_image":[{"width":1540,"height":1080,"url":"https:\/\/dev.forbes.ge\/wp-content\/uploads\/2025\/05\/Forbes-WEB-25052008.jpg","type":"image\/jpeg"}],"author":"Seraphina Caldwell","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/DavidTsiramua","twitter_site":"@forbesgeorgian","twitter_misc":{"Written by":"Seraphina Caldwell","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/#article","isPartOf":{"@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/"},"author":{"name":"Seraphina Caldwell","@id":"https:\/\/dev.forbes.ge\/en\/#\/schema\/person\/9c213a61473136cb946e384c80b06ae4"},"headline":"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation","datePublished":"2025-05-18T15:14:12+00:00","dateModified":"2025-05-20T15:17:22+00:00","mainEntityOfPage":{"@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/"},"wordCount":991,"publisher":{"@id":"https:\/\/dev.forbes.ge\/en\/#organization"},"image":{"@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.forbes.ge\/wp-content\/uploads\/2025\/05\/Forbes-WEB-25052008.jpg","articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/","url":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/","name":"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation • Forbes Georgia","isPartOf":{"@id":"https:\/\/dev.forbes.ge\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/#primaryimage"},"image":{"@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.forbes.ge\/wp-content\/uploads\/2025\/05\/Forbes-WEB-25052008.jpg","datePublished":"2025-05-18T15:14:12+00:00","dateModified":"2025-05-20T15:17:22+00:00","breadcrumb":{"@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/#primaryimage","url":"https:\/\/dev.forbes.ge\/wp-content\/uploads\/2025\/05\/Forbes-WEB-25052008.jpg","contentUrl":"https:\/\/dev.forbes.ge\/wp-content\/uploads\/2025\/05\/Forbes-WEB-25052008.jpg","width":1540,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/dev.forbes.ge\/en\/wei-wang-s-entrepreneurial-pivot-lessons-from-ice-cream-empires-to-mental-health-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.forbes.ge\/en\/"},{"@type":"ListItem","position":2,"name":"Wei Wang\u2019s Entrepreneurial Pivot: Lessons from Ice Cream Empires to Mental Health Innovation"}]},{"@type":"WebSite","@id":"https:\/\/dev.forbes.ge\/en\/#website","url":"https:\/\/dev.forbes.ge\/en\/","name":"Forbes Georgia","description":"","publisher":{"@id":"https:\/\/dev.forbes.ge\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.forbes.ge\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.forbes.ge\/en\/#organization","name":"Forbes Georgia","url":"https:\/\/dev.forbes.ge\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.forbes.ge\/en\/#\/schema\/logo\/image\/","url":"https:\/\/forbes.ge\/wp-content\/uploads\/2020\/10\/forbes-georgia-logo.svg","contentUrl":"https:\/\/forbes.ge\/wp-content\/uploads\/2020\/10\/forbes-georgia-logo.svg","width":197,"height":49.39,"caption":"Forbes Georgia"},"image":{"@id":"https:\/\/dev.forbes.ge\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/forbesgeo","https:\/\/x.com\/forbesgeorgian","https:\/\/www.instagram.com\/forbesgeorgia\/","https:\/\/www.linkedin.com\/company\/forbes-georgia\/","https:\/\/www.youtube.com\/forbesgeorgian"]},{"@type":"Person","@id":"https:\/\/dev.forbes.ge\/en\/#\/schema\/person\/9c213a61473136cb946e384c80b06ae4","name":"Seraphina Caldwell","sameAs":["https:\/\/www.linkedin.com\/in\/tsiramua\/","https:\/\/x.com\/https:\/\/twitter.com\/DavidTsiramua"],"url":"#molongui-disabled-link"}]}},"_links":{"self":[{"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/posts\/201984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/users\/675"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/comments?post=201984"}],"version-history":[{"count":1,"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/posts\/201984\/revisions"}],"predecessor-version":[{"id":201988,"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/posts\/201984\/revisions\/201988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/media\/201986"}],"wp:attachment":[{"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/media?parent=201984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/categories?post=201984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.forbes.ge\/en\/wp-json\/wp\/v2\/tags?post=201984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}