{"id":206811,"date":"2025-07-21T21:53:08","date_gmt":"2025-07-21T17:53:08","guid":{"rendered":"https:\/\/forbes.ge\/?p=206811"},"modified":"2025-07-24T21:56:06","modified_gmt":"2025-07-24T17:56:06","slug":"not-just-a-plug-in-why-microsoft-s-deal-with-orderfox-could-reshape-b2b-intelligence","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/not-just-a-plug-in-why-microsoft-s-deal-with-orderfox-could-reshape-b2b-intelligence\/","title":{"rendered":"Not Just a Plug-In: Why Microsoft\u2019s Deal with Orderfox Could Reshape B2B Intelligence"},"content":{"rendered":"<p style=\"text-align: right;\"><span style=\"color: #808080;\"><em>Author: Vivienne Ashford<\/em><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #808080;\"><em><span style=\"font-weight: 400;\">Photo Courtesy of: Orderfox<\/span><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Microsoft Build 2025, while much of the spotlight was on consumer-facing innovations, a notable enterprise development came from Microsoft\u2019s ongoing collaboration with Swiss AI company Orderfox, which plans to reshape the landscape of B2B market intelligence.<\/span><\/p>\n<p><b>Fragmented Intelligence, Billion-Dollar Opportunity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The market research industry, valued at approximately $36.6 billion in the U.S. alone for 2025, has long been dominated by traditional consultancies and platforms offering static reports. In contrast, Gieni AI delivers real-time insights generated through a combination of semantic search , zero-shot classification, and a custom vector database. It parses more than 380 million web pages, aggregating close to 7 million company profiles, turning disjointed data into tailored intelligence embedded directly in a company\u2019s existing tech stack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the manufacturing sector, Orderfox\u2019s initial market, continues to reel from disruptions. According to the National Association of Manufacturers, U.S. manufacturers are forecasted to face 1.9 million unfilled jobs by 2033. With global supply chains still recovering and demand for real-time insights increasing, the need for decision-grade information has become urgent.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cBy integrating Gieni AI with Microsoft Copilot, we&#8217;re empowering businesses to make smarter, faster decisions directly within their daily workflows, turning data into a competitive advantage like never before,\u201d said Timur G\u00f6reci, Orderfox\u2019s CRO.<\/span><\/i><\/p>\n<p><b>Vertical AI Goes Mainstream<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This partnership goes beyond user reach: Gieni AI is among the first tools built on Microsoft\u2019s new Model Context Protocol (MCP), enabling vertical AI agents to autonomously access external data sources, perform actions, and interact with other AI agents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, the integration turns Gieni AI into a market analyst that lives inside Microsoft Word, Outlook, or Teams, answering context-specific questions like \u201cWhich Indian EV battery suppliers are ESG-compliant?\u201d or \u201cWho are the fastest-growing competitors in European logistics?\u201d in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is what Orderfox CEO Derek Tanner calls an AI-powered platform\u00a0 for decision-making. <\/span><i><span style=\"font-weight: 400;\">\u201cThe future of business intelligence isn\u2019t only about building new tools. It\u2019s about making sure the right data and answers are directly available when and where you need them most.\u201d<\/span><\/i><\/p>\n<p><b>From Matchmaker to Market Shaper<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Orderfox\u2019s rise didn\u2019t begin in market research. The company was founded in Zurich as a digital CNC procurement platform, essentially a B2B matchmaking service. Its Partfox network matches CNC part buyers with manufacturers, facilitating deals without commission fees. But it was Gieni AI that moved the company from a procurement tool into the broader conversation on industrial intelligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What followed was a deepening of capabilities. Gieni AI evolved from the CNC and manufacturing industry, now catering towards many different industry verticals and is now what its creators call a \u201cwhite-collar automation\u201d platform, designed to give companies and enterprises of all sizes access to information that once required expensive consultants or internal research teams.<\/span><\/p>\n<p><b>Rewriting the Intelligence Playbook<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Orderfox\u2019s partnership with Microsoft signals more than just commercial success, it suggests a rethinking of what intelligence means in enterprise settings. Traditionally, data analytics were siloed within departments or tools. With vertical AI like Gieni, that intelligence becomes omnipresent, continuously learning and adapting based on user context.<\/span><\/p>\n<p><b><i>\u201cOur partnership with Microsoft brings unparalleled B2B market intelligence to Copilot users, streamlining research and delivering actionable insights in seconds, not weeks,\u201d <\/i><\/b><i><span style=\"font-weight: 400;\">said G\u00f6reci.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For Microsoft, the value is equally clear: it gains a best-in-class partner that aligns with its ambitions to make Copilot a research staple across industries.<\/span><\/p>\n<p><b>What Comes Next for Orderfox and Gieni AI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While the current focus is on embedding Gieni within Microsoft 365 Copilot, executives from both companies have hinted at future expansions. These could include deeper integrations with Microsoft Azure, industry-specific Copilot Studio environments, and broader availability in emerging markets such as the Middle East and Southeast Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, the company seems ready. In a quiet moment after the announcement, Tanner summed it up: <\/span><i><span style=\"font-weight: 400;\">\u201cThe future of business intelligence isn\u2019t about building new tools. It\u2019s about making sure the right answers show up when you need them most.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If Gieni AI delivers on its promise, the Microsoft deal won\u2019t just be a technical success. It may mark a turning point in how the B2B world thinks, acts, and grows.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #0000ff;\"><strong>S<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Vivienne Ashford Photo Courtesy of: Orderfox At Microsoft Build 2025, while much of the spotlight was on consumer-facing innovations, a notable enterprise development came from Microsoft\u2019s ongoing collaboration with Swiss AI company Orderfox, which plans to reshape the landscape of B2B market intelligence. Fragmented Intelligence, Billion-Dollar Opportunity The market research industry, valued at approximately [&hellip;]<\/p>\n","protected":false},"author":675,"featured_media":206812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1736],"tags":[],"class_list":["post-206811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-en","has-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not Just a Plug-In: Why Microsoft\u2019s Deal with Orderfox Could Reshape B2B Intelligence &#8226; Forbes Georgia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.forbes.ge\/en\/not-just-a-plug-in-why-microsoft-s-deal-with-orderfox-could-reshape-b2b-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not Just a Plug-In: Why Microsoft\u2019s Deal with Orderfox Could Reshape B2B Intelligence &#8226; Forbes Georgia\" \/>\n<meta property=\"og:description\" content=\"Author: Vivienne Ashford Photo Courtesy of: Orderfox At Microsoft Build 2025, while much of the spotlight was on consumer-facing innovations, a notable enterprise development came from Microsoft\u2019s ongoing collaboration with Swiss AI company Orderfox, which plans to reshape the landscape of B2B market intelligence. 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