{"id":211820,"date":"2025-10-13T16:14:38","date_gmt":"2025-10-13T12:14:38","guid":{"rendered":"https:\/\/forbes.ge\/?p=211820"},"modified":"2025-10-13T16:15:27","modified_gmt":"2025-10-13T12:15:27","slug":"banking-beyond-numbers","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/banking-beyond-numbers\/","title":{"rendered":"Banking Beyond Numbers"},"content":{"rendered":"

Since its establishment in 2013, PASHA Bank Georgia has focused exclusively on corporate banking, offering tailored financial solutions that empower businesses to grow. The Bank has expanded its activities in Georgia and the region, reporting steady growth and strengthening its role in cross-border projects. We asked Ramil Imamov, CEO of PASHA Bank Georgia, to reflect on the Bank\u2019s journey and share what\u2019s next.<\/em><\/p>\n

Author: Kakhi Chakvetadze<\/strong><\/p>\n

PASHA Bank Georgia was established in 2013. How has the Bank positioned itself in the Georgian market since then?<\/strong><\/p>\n

Since its establishment in 2013, PASHA Bank Georgia has been dedicated to delivering tailored corporate banking services that empower businesses to grow and thrive. By focusing exclusively on corporate clients, the Bank has concentrated its resources and expertise on providing deeper industry insight, faster decision-making, and customized financial solutions that support the sustainable growth of mid-sized and large enterprises. This focus reflects our core value proposition: \u201eWe build partnerships that go beyond banking.\u201c<\/p>\n

How does being part of PASHA Holding shape your strategic direction in Georgia and the wider region?<\/strong><\/p>\n

As a member of PASHA Holding \u2013 a diversified regional investment group with assets exceeding USD 13.1 billion and over 22,000 employees by the end of 2024 \u2013 PASHA Bank Georgia benefits from robust financial stability and cross-sector expertise. This strong foundation enables us to finance ambitious projects across borders, driving growth, innovation, and collaboration in key industries such as energy, infrastructure, and trade.<\/p>\n

How does PASHA Bank leverage Georgia\u2019s strategically important geographic location?<\/strong><\/p>\n

Georgia\u2019s strategic location along the Middle Corridor positions it as a vital hub for trade and energy flows between Europe and Asia. Leveraging the strength of PASHA Holding and its strong partnerships in Azerbaijan, T\u00fcrkiye, and beyond, PASHA Bank Georgia actively finances major projects in energy, logistics, and cross-border infrastructure. This regional outlook ensures that our clients can expand confidently and sustainably.<\/p>\n

How would you describe the financial performance of PASHA Bank Georgia in recent years?<\/strong><\/p>\n

The results of this strategy are clear. In 2024, PASHA Bank Georgia recorded a net profit of GEL 8.3 million, while total assets grew by 33%, exceeding the overall market growth rate. That same year, the Bank also received a B\/B rating with a Stable outlook from S&P Global Ratings, confirming its financial stability and growth prospects.<\/strong> The positive momentum continued in 2025: in the first half of the year, net profit rose by 54% compared to the same period of the previous year. In parallel, we launched a strategic partnership with Visa, strengthening our product portfolio and bringing innovative solutions to our corporate clients.<\/strong><\/p>\n

\"\"<\/p>\n

Beyond financial growth, how do you measure success in terms of customer trust?<\/strong><\/p>\n

Our growth is not measured by financial performance alone. Independent research confirms that PASHA Bank Georgia has earned remarkable trust and loyalty from its clients, with a Net Promoter Score (NPS) of 62, which stands among the highest in Georgia\u2019s banking sector, and a Customer Satisfaction (CSAT) level of 90%, meaning that nearly nine out of ten clients report being highly satisfied with their overall experience.<\/p>\n

These indicators highlight a powerful truth: our clients not only trust us but are also willing to recommend PASHA Bank Georgia to others \u2013 the ultimate recognition of partnership and reliability.<\/p>\n

Let\u2019s talk about your employees. What makes PASHA Bank Georgia an attractive workplace?<\/strong><\/p>\n

The strength of PASHA Bank Georgia lies equally in its people. Our employer brand is rooted in teamwork, ownership, and results orientation \u2013 principles that fuel both organizational success and professional development. Employees thrive in an environment that values collaboration, open dialogue, and cross-border knowledge exchange.<\/p>\n

How do you engage and motivate your staff beyond the workplace environment?<\/strong><\/p>\n

To foster engagement, PASHA Bank invests in employee-centered initiatives such as thematic events, sports and intellectual activities, interest-based clubs, offsite gatherings, and cultural collaborations. Combined with competitive salaries, attractive benefits, and continuous learning opportunities, this makes PASHA Bank Georgia a dynamic workplace where ambition meets impact.<\/p>\n

Looking ahead, what is PASHA Bank Georgia\u2019s long-term vision?<\/strong><\/p>\n

Our vision is to achieve sustainable growth and strengthen our position as the leading corporate banking partner in Georgia and across the region. We will continue placing corporate clients at the center of our strategy, delivering strong financial results and building trust through customer-focused services and community engagement. Building on the 33% asset growth we achieved in 2024, we will sustain this momentum in the coming years, reinforcing our role in financing ambitious projects that drive Georgia\u2019s economic development.<\/p>\n

We will further grow by relying on the capabilities, professionalism, and loyalty of our employees, whose dedication reflects our culture of openness, integrity, and collaboration. Their commitment will remain a key driver of our achievements and continued expansion. With this foundation, we will strengthen client trust, support economic progress, and enhance PASHA Bank Georgia\u2019s position as a trusted regional partner. Above all, we will live up to our promise: We Build Partnerships that Go Beyond Banking.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since its establishment in 2013, PASHA Bank Georgia has focused exclusively on corporate banking, offering tailored financial solutions that empower businesses to grow. The Bank has expanded its activities in Georgia and the region, reporting steady growth and strengthening its role in cross-border projects. We asked Ramil Imamov, CEO of PASHA Bank Georgia, to reflect […]<\/p>\n","protected":false},"author":797,"featured_media":211821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1747,1749,1760,1758],"tags":[],"class_list":["post-211820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-business-en","category-interviews","category-partner-content","has-thumb"],"yoast_head":"\nBanking Beyond Numbers • Forbes Georgia<\/title>\n<meta name=\"description\" content=\"Since its establishment in 2013, PASHA Bank Georgia has focused exclusively on corporate banking, offering tailored financial solutions that empower businesses to grow. 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