{"id":90781,"date":"2021-11-16T16:00:27","date_gmt":"2021-11-16T12:00:27","guid":{"rendered":"https:\/\/forbes.ge\/?p=90781"},"modified":"2021-11-16T16:14:03","modified_gmt":"2021-11-16T12:14:03","slug":"90781","status":"publish","type":"post","link":"https:\/\/dev.forbes.ge\/en\/90781\/","title":{"rendered":"ATINATI – Light That Brings Georgian Culture Into Focus"},"content":{"rendered":"

ATINATI is a non-profit, charitable foundation created to promote Georgian art and culture. Foundation ATINATI operates as a media platform ATINATI.COM<\/a>\u00a0 and as a cultural centre ATINATI<\/a>\u2019S<\/a>.<\/u><\/p>\n

ATINATI literally means \u201cthe first ray of light that permeates darkness,\u201d or figuratively speaking, \u201cthe first item of knowledge, clarity\u201d. ATINATI promotes representatives of the art field and reveals their work to the world. It manifests local art, fashion, architecture, literature, theatre, film, and a variety of cultural realms via its media platform.<\/p>\n

The international media platform offers a digital source of information, where readers and viewers have an opportunity to learn about Georgia\u2019s historical and modern realities through ATINATI channels (W<\/a>ebpage<\/a>, F<\/a>acebook<\/a>, I<\/a>nstagram<\/a>, YouTube<\/a>). The online media platform was established in 2020 and managed to reach out to more than 4 million persons during its first year of operation. The webpage contains up to 500 videos and articles. ATINATI’s target audience comprises people of all ages and professions. To meet the interests of diverse audiences, the digital content draws together the fine arts, architecture, archaeology, music, film, theatre, literature, fashion and photography.<\/p>\n

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The front side of ATINATI\u2019S office. Photo by Guram Kapanadze<\/figcaption><\/figure>\n

ATINATI\u2019s creative team unites more than 80 professionals, including editors, artists, designers, graphic designers, translators, cameramen, video and sound directors, photographers and musicians. They produce content on a weekly basis and compose musical scores for each individual video (more than 70 works have been produced by Erekle Getsadze, Nika Amirejibi and Nika Fasuri). ATINATI strictly protects intellectual rights.<\/p>\n

ATINATI cooperates closely with both public and private institutions.<\/p>\n

ATINATI\u2019s greatest asset is its sizable group of contributors, who are essentially the movers and shakers behind modern-day cultural transformations in Georgia. In this regard, up to 30 specialists including art historians, philologists, writers, architects, and experts in the fields of theatre, film and fashion are involved in the activities of ATINATI on a daily basis.<\/p>\n

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The front side of ATINATI\u2019s office. Photo by Guram Kapanadze<\/figcaption><\/figure>\n

The scope of the cultural centre\u2019s work is diverse and combines:<\/p>\n