მსოფლიოს უმსხვილესი კომპანიებისთვის ძლიერი ბრენდი ერთ-ერთი ყველაზე ღირებული აქტივია. ბუღალტერიაში ბრენდის ღირებულება ზოგჯერ წარმოდგენილია როგორც არამატერიალური აქტივი, რომელსაც ფინანსურ ბალანსზე „გუდვილს“ უწოდებენ.
კომპანიასთან ასოცირებული ბრენდის სიძლიერე, მათ შორის ბრენდის ცნობადობა, ლოიალობა, მომხმარებელთა ბაზა და რეპუტაცია, ხშირად კომპანიას უფრო ღირებულს ხდის, ვიდრე ისეთი მატერიალური აქტივები, როგორიცაა შენობები, პროდუქციის მარაგი და ა.შ. Interbrand-მა 2000-2022 წლების ყველაზე ძვირად ღირებული ბრენდები გამოავლინა, რისთვისაც ბრენდის სიძლიერის თანამიმდევრული ფორმულა გამოიყენა. ფორმულა ეფუძნება კომპანიის ფინანსურ პროგნოზს, ბრენდის როლსა და მის სიძლიერეს.
2000-იანი წლების დასაწყისში ინტერნეტი როგორც ბაზრების, ასევე მომხმარებლის აღქმის თვალსაზრისით პრიორიტეტი იყო. აქედან გამომდინარე, იმ დროისთვის ყველაზე ძვირად ღირებული ბრენდების ნახევარი ტექნიკურ ან სატელეკომუნიკაციო კომპანიებზე მოდიოდა, მათ შორის იყო Microsoft-ი, IBM-ი, და Nokia. მათ გარდა კი რეიტინგებში შევხვდებოდით მათ სფეროში წარმატებულ ისეთ კლასიკურ ამერიკულ ბრენდებს, როგორიცაა Coca-Cola, General Electric-ი, Ford-ი და McDonald’s-ი.
თუმცა, მომდევნო ოცი წლის განმავლობაში, 2000-იანი წლების რეიტინგში შემავალი კომპანიების დიდი ნაწილი ახალი და მზარდი ბრენდებით შეიცვალა. 2022 წლისთვის 2000 წლის ტოპ-10 ყველაზე ძვირად ღირებული ბრენდიდან წამყვანი პოზიციები მხოლოდ სამმა მათგანმა შეინარჩუნა.
საინტერესოა, რომ Apple-ის ბრენდი, რომელიც ამ ეტაპისთვის $482 მილიარდადაა შეფასებული და რეიტინგის პირველ ადგილსაც იკავებს, 2000 წლის ტოპ-ათეულში ვერც კი მოხვდა. აღსანიშნავია, რომ ბოლო 22 წელიწადში რეიტინგში წარმოდგენილი თითოეული ბრენდის ღირებულება გაზრდილია, თუმცა არის გამონაკლისი, Coca-Cola-ს სახით, რომლის ბრენდის ღირებულებაც 2000 წელთან შედარებით $15 მილიარდითაა შემცირებული.
მსოფლიოს ყველაზე ძვირად ღირებული ბრენდები, 2000 წელი:
- Coca-Cola – $72.5 მილიარდი; სასმელები
- Microsoft – $70.2 მილიარდი; ტექნოლოგიები
- IBM – $53.2 მილიარდი; ტექნოლოგიები
- Intel – $39.1 მილიარდი; ტექნოლოგიები
- Nokia – $38.5 მილიარდი; ტექნოლოგიები
- General Electric – $38.1 მილიარდი; ენერგეტიკა
- Ford – $36.4 მილიარდი; ავტომობილები
- Disney – $33.6 მილიარდი; მედია
- McDonald’s – $27.9 მილიარდი; რესტორნები
- AT&T – $25.6 მილიარდი; ტელეკომუნიკაციები
მსოფლიოს ყველაზე ძვირად ღირებული ბრენდები, 2022 წელი:
- Apple – $482.2 მილიარდი; ტექნოლოგიები
- Microsoft – $278.3 მილიარდი; ტექნოლოგიები
- Amazon – $274.8 მილიარდი; სამომხმარებლო
- Google – $251.8 მილიარდი; ტექნოლოგიები
- Samsung – $87.7 მილიარდი; ტექნოლოგიები
- Toyota – $59.8 მილიარდი; ავტომობილები
- Coca-Cola – $57.5 მილიარდი; სასმელები
- Mercedes-Benz – $56.1 მილიარდი; ავტომობილები
- Disney – $50.3 მილიარდი; მედია
- Nike – $50.3 მილიარდი; სამომხმარებლო
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I value the article.Thanks Again. Fantastic.
Really informative article.Really thank you! Much obliged.
I cannot thank you enough for the blog article.Really looking forward to read more. Fantastic.
Very neat post.Really looking forward to read more. Want more.
Thanks so much for the blog post.Really looking forward to read more. Awesome.
Really appreciate you sharing this blog article. Fantastic.
Good day! I could have sworn IÃve been to this blog before but after going through a few of the articles I realized itÃs new to me. Regardless, IÃm certainly pleased I discovered it and IÃll be bookmarking it and checking back regularly!
It’s going to be finish of mine day, but before end I am reading this wonderful article to increase my know-how.
І liкe what уou guys aгe uup toο. This sort of clever ᴡorkand exposure! ᛕeep ᥙp the excellent wodks guys I’ѵe you guys to my blogroll.Ꮮook at my blog; slot gacor
It is actually nearly impossible to come across well-qualified men or women on this matter, even though you appear like you be aware of which you’re indicating! Excellent
patellofemoral arthritis ivermectin for humans amazon side effects for ivermectin
I don’t even know how I stopped up right here, however I assumed this submit was good.I do not recognize who you are but certainly you’re going to a well-known blogger when you aren’t already.Cheers!
top erectile dysfunction pills: pills for erectile dysfunction pills for erectile dysfunction
Hi! I’ve been following your blog for a long time now and finally got the bravery to go ahead and give you a shout out from Atascocita Tx! Just wanted to tell you keep up the excellent job!
You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complicated and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!
The subsequent time I learn a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my option to read, however I actually thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you possibly can fix should you werent too busy searching for attention.
A person essentially help to make seriously articles I would state. This is the first time I frequented your web page and thus far? I surprised with the research you made to make this particular publish extraordinary. Great job!
It’s actually a cool and useful piece of information. I am satisfied that you shared this useful information with us. Please stay us informed like this. Thank you for sharing.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?
Well I really enjoyed studying it. This post offered by you is very useful for accurate planning.
دانلود ترجمه کتاب زبان تخصصی حسابداری 2 پیام نور
Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your design. With thanks
You made some clear points there. I looked on the internet for the subject and found most persons will approve with your site.
Hello there! Would you mind if I share your blog with my facebook group?There’s a lot of people that I think would really enjoy your content.Please let me know. Thank you
I cherished as much as you will obtain performed proper here. The sketch is tasteful, your authored subject matter stylish. nevertheless, you command get got an impatience over that you want be turning in the following. ill unquestionably come further earlier once more since precisely the similar just about a lot frequently within case you defend this hike.
Major thankies for the article post.Much thanks again. Really Cool.
Awesome article post.Really thank you! Want more.
This is one awesome blog post.Thanks Again. Really Great.
Very good blog article.Much thanks again.
Im grateful for the article post.Much thanks again. Fantastic.
Hello, you used to write excellent, but the last several posts have been kinda boring¡K I miss your great writings. Past few posts are just a little out of track! come on!
A big thank you for your article. Cool.
I really liked your article post.Thanks Again. Really Great.
Im obliged for the article.Really thank you! Want more.
WOW just what I was looking for. Came here by searching for 007 카지노
tadalafil) tadalafil mexico sildenafil or tadalafil
I am so grateful for your blog post.Really thank you! Fantastic.
plaquenil hydroxychloroquine chloroquine death
provigil schedule — vigilpr.com order provigil online
Excellent way of explaining, and pleasant paragraph to get data on the topic ofmy presentation subject, which i am going to present in university.
It’s really a nice and helpful piece of information. I am satisfied that you just shared this helpful information with us.Please stay us up to date like this. Thank you for sharing.My blog post; playboy2 online
Really appreciate you sharing this blog article. Really Cool.
What¦s Happening i’m new to this, I stumbled upon this I’ve found It positively helpful and it has aided me out loads. I hope to contribute & help other customers like its helped me. Good job.
Hey, thanks for the post.Much thanks again. Fantastic.
what are the side effects of using escitalopram is escitalopram (lexapro) addictive
I am always invstigating online for posts that can aid me. Thanks!
Appreciate you sharing, great post.Much thanks again. Much obliged.
I cannot thank you enough for the article post.Much thanks again. Really Great.
Thank you ever so for you article post. Keep writing.
Thank you for your post. Cool.
I used to be recommended this blog through my cousin. I’m now not sure whether or not this put up is written by means of him as nobody else realize such distinctive about my difficulty. You are wonderful! Thank you!
Hello, not necessarily you too great? The writing widens my knowledge. Say thanks to you.
expired ventolin does ventolin inhaler cause weight gain what is the difference between proair inhaler and ventolin inhaler
Muchos Gracias for your article.Much thanks again. Fantastic.
Hi there, its fastidious article regarding media print, we all be familiar with media is a fantastic sourceof data.
Hello.This post was extremely interesting, especially because I was investigating for thoughts on this matter last Friday.
Really enjoyed this article post.Thanks Again. Awesome.
walgreens pharmacy store locator fda approved canadian pharmacies
Incredible points. Solid arguments. Keep up theamazing effort.
Aw, this was an exceptionally nice post. Taking the time and actual effort to generate a really good articleÖ but what can I sayÖ I hesitate a whole lot and don’t manage to get nearly anything done.
Really appreciate you sharing this article post.Really thank you! Want more.
Really informative article.Really looking forward to read more. Really Great.
Appreciate you sharing, great post.Really looking forward to read more. Fantastic.
Muchos Gracias for your article post.Much thanks again. Much obliged.
A very informationrmative story and lots of really honest and forthright comments made! This certainly got me thinking about this issue, thank all.
Thanks for sharing, this is a fantastic blog.Really looking forward to read more.
Surprise that information is actually amazing it genuinely aided me and also our kids, thanks a lot!
Say, you got a nice post.Really looking forward to read more. Fantastic.
Locksmith, highly recommend Locksmith SOUTH EAST LONDON
Like them a lot. Think I’ll put in Christmas and early Birthday requests.
chloroquine phosphate vs chloroquine sulphate plaquenil sulfate chloroquina
Thanks for the good writeup. It in fact used to be a enjoyment account it. Look complicated to far delivered agreeable from you! However, how can we keep in touch?
It’s hard to come by educated people on this topic,but you seem like you know what you’re talking about! Thanks
things, play on a more past, but we have heard of a lot
Wow, great post.Really thank you!
Very good post.Really looking forward to read more. Want more.
Thanks again for the article post. Awesome.