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2000-იანი წლების დასაწყისში ინტერნეტი როგორც ბაზრების, ასევე მომხმარებლის აღქმის თვალსაზრისით პრიორიტეტი იყო. აქედან გამომდინარე, იმ დროისთვის ყველაზე ძვირად ღირებული ბრენდების ნახევარი ტექნიკურ ან სატელეკომუნიკაციო კომპანიებზე მოდიოდა, მათ შორის იყო Microsoft-ი, IBM-ი, და Nokia. მათ გარდა კი რეიტინგებში შევხვდებოდით მათ სფეროში წარმატებულ ისეთ კლასიკურ ამერიკულ ბრენდებს, როგორიცაა Coca-Cola, General Electric-ი, Ford-ი და McDonald’s-ი.
თუმცა, მომდევნო ოცი წლის განმავლობაში, 2000-იანი წლების რეიტინგში შემავალი კომპანიების დიდი ნაწილი ახალი და მზარდი ბრენდებით შეიცვალა. 2022 წლისთვის 2000 წლის ტოპ-10 ყველაზე ძვირად ღირებული ბრენდიდან წამყვანი პოზიციები მხოლოდ სამმა მათგანმა შეინარჩუნა.
საინტერესოა, რომ Apple-ის ბრენდი, რომელიც ამ ეტაპისთვის $482 მილიარდადაა შეფასებული და რეიტინგის პირველ ადგილსაც იკავებს, 2000 წლის ტოპ-ათეულში ვერც კი მოხვდა. აღსანიშნავია, რომ ბოლო 22 წელიწადში რეიტინგში წარმოდგენილი თითოეული ბრენდის ღირებულება გაზრდილია, თუმცა არის გამონაკლისი, Coca-Cola-ს სახით, რომლის ბრენდის ღირებულებაც 2000 წელთან შედარებით $15 მილიარდითაა შემცირებული.
მსოფლიოს ყველაზე ძვირად ღირებული ბრენდები, 2000 წელი:
- Coca-Cola – $72.5 მილიარდი; სასმელები
- Microsoft – $70.2 მილიარდი; ტექნოლოგიები
- IBM – $53.2 მილიარდი; ტექნოლოგიები
- Intel – $39.1 მილიარდი; ტექნოლოგიები
- Nokia – $38.5 მილიარდი; ტექნოლოგიები
- General Electric – $38.1 მილიარდი; ენერგეტიკა
- Ford – $36.4 მილიარდი; ავტომობილები
- Disney – $33.6 მილიარდი; მედია
- McDonald’s – $27.9 მილიარდი; რესტორნები
- AT&T – $25.6 მილიარდი; ტელეკომუნიკაციები
მსოფლიოს ყველაზე ძვირად ღირებული ბრენდები, 2022 წელი:
- Apple – $482.2 მილიარდი; ტექნოლოგიები
- Microsoft – $278.3 მილიარდი; ტექნოლოგიები
- Amazon – $274.8 მილიარდი; სამომხმარებლო
- Google – $251.8 მილიარდი; ტექნოლოგიები
- Samsung – $87.7 მილიარდი; ტექნოლოგიები
- Toyota – $59.8 მილიარდი; ავტომობილები
- Coca-Cola – $57.5 მილიარდი; სასმელები
- Mercedes-Benz – $56.1 მილიარდი; ავტომობილები
- Disney – $50.3 მილიარდი; მედია
- Nike – $50.3 მილიარდი; სამომხმარებლო
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